Theory: People are more likely to compromise on the quality of food when obtaining it was either virtually effortless or extremely difficult.

A collection of Trevor Parscal's illustrated theories, some more plausible than others.
Theory: People are more likely to compromise on the quality of food when obtaining it was either virtually effortless or extremely difficult.

Theory: The more Blue Radberry Now and Laters you eat, the less you will like them. This data may look familiar if you follow US presidential politics.

Theory: The average instant-noodles styrofoam cup has equal nutritional value and greater flavor than it’s contents.

Theory: If health food was addictive, Americans would be less overweight.

Theory: The fancier a Vietnamese restaurant looks inside, the worse the food will be; ideal establishments will feature worn-out low-quality furniture, horrible lighting, and numerically indexed menus.

Theory: Everything tastes better with meat and cheese.
